The chatbot offers to take a psychological test to find out what awaits the client in the next 12 months. After completion, it helps choose gifts for family and friends.
When it might be needed
Attracting customers is not an easy task. Being too intrusive and straightforward can easily lose a buyer.
The simplest way to advertise is through email campaigns. But such emails are often perceived as spam.
How the chatbot can help
One way to solve this problem is to first give the customer something free, engaging, and useful to them.
This is where the chatbot comes in — it can be used to create interactive scenarios to "warm up" customers. Add gamification: quizzes, tests, or surveys. And after completion, offer a free consultation, diagnosis, trial period, or discount.
This can increase brand loyalty and the likelihood of a purchase. And even if the customer doesn't buy something right away, they may remember the company, subscribe to social media, and come back later.
Scenario Example
Let's offer the customer to take a psychological test and decorate it for the New Year. Depending on the results, we'll help choose gifts for family and friends.