To attract customers, offer them to take a psychological test with a chatbot. They need to choose one of the doors — it will open up new perspectives and opportunities. After completing the test, the bot suggests registering for a thematic webinar.
When might it be needed?
Attracting customers is a challenging task. Being too pushy and straightforward can easily lose a potential buyer.
The simplest way to advertise is email marketing. However, such emails are often perceived as spam.
How can the chatbot help?
One way to solve this task is to first offer the customer something free, engaging, and useful for them.
A chatbot can help with this — with its help, you can create interactive scenarios to "warm up" customers. Add gamification: quizzes, tests, or surveys. And after completion, offer a free consultation, diagnosis, trial period, or discount.
This can increase brand loyalty and the likelihood of a purchase. And even if the customer doesn't buy anything right away, they may remember the company, subscribe to social networks, and return later.
Scenario Example
The chatbot suggests taking a psychological test — choosing a door to determine one's future. At the end, the bot invites the customer to a webinar.