The chatbot is designed for a female audience and offers to take a psychological test. Regardless of the result, it provides a link to a shoe store and a discount for purchase.
When it might be needed
Attracting customers is not an easy task. Being too intrusive and straightforward can easily lose a buyer.
The simplest way to advertise is through email campaigns. But such emails are often perceived as spam.
How the chatbot can help
One way to solve this problem is to first give the customer something free, engaging, and useful to them.
This is where the chatbot comes in — it can be used to create interactive scenarios to "warm up" customers. Add gamification: quizzes, tests, or surveys. And after completion, offer a free consultation, diagnosis, trial period, or discount.
This can increase brand loyalty and the likelihood of a purchase. And even if the customer doesn't buy something right away, they may remember the company, subscribe to social media, and come back later.
Scenario Example
The chatbot will offer to take a psychological test on a topic close to women and will provide a link to a shoe store and offer a discount on purchases regardless of the results.