Widget on your website: how to keep your clients, increase conversion rates and boost your sales / ChatApp
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2 months ago

Widget 2.0: how to retain clients and increase sales with a widget on your website

The client has come to your site, which means that he is already interested in the product or service. All that's left to do is to somehow keep him, or better yet, communicate directly, and lead him to make a decision and make a purchase. How can you do this? Widgets will help.

A widget on your site is a proven tool for increasing page conversion. It holds the attention of the potential client and motivates him, if not to take a targeted action, then at least to linger on the page and interact with it.

ChatApp Widget 2.0

What business tasks the widget solves

The main purpose of the widget is to attract the user's attention, keep him and get leads, but it happens in different formats, depending on the tasks. Therefore, widgets can be divided into three groups:

  • -Communicative widgets — to communicate with the client and collect contact data. These are chatbots, online consultants, callback widgets, social networks and messengers, subscriptions to a newsletter, and online appointments.
  • -Informational widgets — attract the user's attention and tell potential clients about promotions, discounts, special offers and motivate them to make a purchase. These are pop-ups and lead magnets, sometimes client grabbers and "herd instinct".
  • Functional widgets — interactive widgets which help the user to make a choice. Most often these are quizzes and online calculators.

Use a single type or combine them with each other and build a pipeline. For example, place a lead magnet on the site with a free tutorial — to download it, the client specifies his contact information — and then you reach him with mailings and lead him to the deal.

And now let's see in detail what business tasks they solve.

Quick communication with clients

A potential client comes to the site, examines the offer and has some questions. Or maybe he's already ready to make an order. What does he do? He probably looks for a contact page to call or write to the company. When will he contact you? You do not know.

The widget will make the first step to the potential client for you and shorten the distance between the two of you. The customer will get an answer from the bot or operator without leaving the page, via messengers or online chat. 

Gathering contact data and increasing the client base

The user visits the site after-hours or doesn't feel comfortable communicating at that moment. He will write you a message in messengers through a widget, and you will keep his phone number in your database. Or the callback widget will ask the user to leave contacts, so the manager will contact him at a convenient time for the client.

This way you will not lose the potential client, and you will contact him at a convenient time. His data will be saved in your database and will be useful for future contacts.

Customer loyalty

It's very simple: the widget is an opportunity for dialog between users and the company. Answers to questions, tech support, help in making an order — all these things should be within the reach of the client. If a user knows that the company is not an abstract page on the Internet, but that there are real people who are nearby and in touch, the level of trust in the company will inevitably increase.

Therefore, it is important not only to install the widget, but also to promptly respond to requests from potential customers. ChatApp Dialog will help to collect and automate all channels of requests in one window.

Interactive on the site

Widget is a mini-application on the website, an interactive element with which you can communicate. Information from widgets is easier to understand by users than ordinary text. Widgets also mix business with pleasure: for example, it's possible to offer a user to pass a quiz. After passing, the client is offered the best product or service for him and a form to collect contacts appears.

You get a new sale and replenishment of the client base, and algorithms consider the site as useful and raise it in search for more potential clients

How to increase conversions with the ChatApp widget

ChatApp widget is an aggregator of communication channels, through which clients contact you. The design of the new widget is more modern, and we tried to make Widget 2.0 more user-friendly and configurable for both you and your clients. Here's how to get the most benefits from it.

Widget 2.0 configurations

1. Add all available communication channels to the widget: phone numbers, social networks, and messengers. So you'll have more contact channels with the client: someone uses WhatsApp, someone is more comfortable with Telegram, and for someone it's easier to call. Clients who are not ready to make an order now, but are interested in the life of the company, will subscribe to social networks - and maybe make a purchase later.

Our new widget automatically generates a QR code with a link to the chat channel: the customer who is browsing the website from his desktop will not have to do anything extra to open the chat from his phone.

2. Collect UTM tags through the widget: they will show from which resource the client came. You'll know what product or offer your clients are more interested in, and where you get your traffic from, so you can distribute your advertising budget more effectively. 

3. Connect your channels to ChatApp Dialog lines. All your conversations from widgets, social networks, messengers and other channels will be collected in a single window and automatically assigned to operators. You will be able to collect customer contacts via chatbots, arrange an online appointment, synchronize the service with your CRM, and much more. Not a single request from the site will be lost and conversion will increase many times over


Customer retention is much cheaper and more profitable for your business than attracting new clients: studies show that 5-10% of retained clients can bring the company up to 75% of additional profit. The main thing is not to overload the page with widgets: their task is to help, not annoy.

A great way to get started is to install a ChatApp widget to communicate with your clients. It's easy and free, and you don't need to reinstall it when you decide to add new channels: they will be pulled into your site automatically. For instructions on how to install Widget 2.0, see the knowledge base.

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