Business WhatsApp API (GupShup)
The WhatsApp Business API is used by businesses to communicate with customers through their WhatsApp business account. Unlike a regular app, the WhatsApp Business API has no interface and works through APIs in other systems, such as CRM.The WhatsApp Business API allows you to:- Automate communication with customers using chatbots and interactive buttons in messages.
- Integrating the messenger with a CRM system allows you to connect an unlimited number of managers, which is essential for scaling your company.
- Create an additional sales channel—in chat, the company sends direct links to order products, pay for a subscription, apply for a loan, etc.
- Click on the "Bind" button next to "WhatsApp Business API".