WhatsApp limits the number of chats a company can start within 24 hours. These limitations do not apply to incoming chats.
There are totally 5 tiers of messaging limits:
| Tier | How to get | Possibilities |
| tier-0 | Available immediately after signing up for Facebook Business Manager*. No need to verify the company. | - max 2 numbers in WhatsApp Cloud API; - max 250 outgoing dialogs per day. |
| The business is verified. 1st tier of number rating | Complete company verification on Facebook* or initiate at least 1,000 conversations with different users in 30 days. At the same time, the quality of the dialogues must meet the requirements of Facebook* — they are described in the article. | - max 1000 outgoing dialogs per day. |
2d tier of number rating |
The phone number must have an average or high quality rating.; Over the past 7 days, at least half of the current message limit has been sent, including at least 500 new unique template messages. | - max 10 000 of unique outgoing dialogs per day. |
| Green tick. 3d tier of number rating | Send messages to 5,000 unique users within 7 days. Maintain high-quality messages. | - max 100 000 of unique outgoing dialogs per day. |
4th tier of number rating |
Send messages to 50,000 unique users within 7 days. Maintain high-quality messages. | - unlimited number of unique outgoing dialogs per day. |
WhatsApp business account will show an organization's name instead of a phone number after verifying the company or after opening 1,000 conversation sessions with different users within 30 days while maintaining high quality messages.
Business accounts are initially limited to 2 registered company phone numbers, but this limit can be increased to 20. See the article*.
The company in Facebook Business* (also known as the Business Manager account) is now called a Business Portfolio.
How to control the quantity and quality of dialogs?
1. To check the quantity and quality of initiated dialogs, go to the Settings → “WhatsApp accounts”.
2. On the “Overview” page, the “Limits” tab displays the number of new conversations:
You can learn more about the message quality requirements on the tab “Improve message quality”.
Why do you need a green tick and how do you get one?
The green checkmark indicates the status of the official business account. It increases open rate because users open messages from the company rather than from an unknown number.
In addition to Facebook's* terms of service and Community Standards, pages and profiles need to be:
- Represent a known, real person and company;
- Have an activity and a completed information and photo;
- Enable two-step verification;
- Verify the company's profile.
Facebook* verifies that a company is mentioned in news sources, with the exception of paid and promotional content.
You can add up to 5 links to articles from which it is evident that your business is in the public interest.
For exact steps on how to request a green tick, read the article*
How to upgrade your account
WhatsApp limits the number of incoming dialogs to increase the quality of communication. If users report your messages as spam and lock them, the status of the number will be reduced.
To increase the number status the company needs to double the number of outgoing dialogs and maintain the high quality of messages within 7 days.
Example:
Tier 1 company has sent messages to a total of 1000 of unique users within 7 days. Users did not report and lock messages, and company has obtained tier 2.
WhatsApp requirements:
- Messages should comply with WhatsApp Business Policy and WhatsApp Commerce Policy.
- Messages should meet the recommendations.
- Send messages only to those users who agreed to receive them from your company.
- Personalize messages and provide useful information. Do not send universal messages with greetings or background information.
- Check messages frequency – do not send too many messages to the same customer during a day. Think out the content of a message – it should be informative and brief.
- Make sure users have provided you with a permission to send them notifications created based on recently added templates.
*Facebook recognized as an extremist organization and banned in Russia