WhatsApp limits the number of chats a company can start within 24 hours. These limitations do not apply to incoming chats.
There are totally 5 tiers of messaging limits:
| Tier | Possibilities | How to get |
| tier-0 | - max 2 numbers in WhatsApp Business API; - max 250 outgoing dialogs per a day. | Available immediately after signing up for Facebook Business Manager. No need to verify the company. |
| The business is verified. 1st tier of number rating | - unlimited number numbers in WhatsApp Business API; - max 1000 outgoing dialogs per a day. | Pass verification. |
| 2d tier of number rating | - unlimited number numbers in WhatsApp Business API; - max 10 000 of unique outgoing dialogs per a day. | Within 7 days, increase your outbound conversations to 5,000 and keep high quality messages.. |
| Green tick. 3d tier of number rating | - unlimited number numbers in WhatsApp Business API; - max 100 000 of unique outgoing dialogs per a day. | Within 7 days double the number of outgoing dialogs (compared to the limit) and keep high quality of messages. |
| 4th tier of number rating | - unlimited number numbers in WhatsApp Business API; - unlimited number of unique outgoing dialogs per a day. | Within 7 days double the number of outgoing dialogs (compared to the limit) and keep high quality of messages. |
Why do you need a green tick and how do you get it?
A green checkmark indicates the status of an official business account. It increases the open rate, as users receive messages not from an unknown number, but on behalf of the company. To receive a green checkmark, an account must meet the following criteria:
- App has more than 50 users
- App has crossed 500 incoming message volume
- Rating level - 3, Tier - Quality Rating ≥ 10.000.
For exact steps on how to apply for a green tick, read the article
You can check the number status in Personal Account:
1. Go to Personal Account and select the line with WhatsApp Business API connected.
2. Click " Setup".
3. Here you can view the remaining dialogs, and buy new dialogs.
How to upgrade your account
WhatsApp limits the number of incoming dialogs to increase the quality of communication. If users report your messages as spam and lock them, the status of the number will be reduced.
To increase the number status the company needs to double the number of outgoing dialogs and maintain the high quality of messages within 7 days.
Example:
Tier 1 company has sent messages to a total of 2000 of unique users within 7 days. Users did not report and lock messages, and company has obtained tier 2.
WhatsApp requirements:
- Messages shall comply with WhatsApp Business Policy and WhatsApp Commerce Policy.
- Messages shall meet the recommendations.
- Send messages only to those users who agreed to receive them from your company.
- Personalize messages and provide useful information. Do not send universal messages with greetings or background information.
- Check messages frequency – do not send too many messages to the same customer during a day. Think out messages – they should be informative and brief.
- Make sure users have provided you with a permission to send them notifications created based on recently added templates.
Example:
Users agreed to receive pay receipts. If you use the same API to send notifications on account updates your customers may react negatively because they have not given a consent to receive such messages.