The WhatsApp Business API has 5 number levels. The level depends on how many dialogues can be initiated per day. The number of incoming messages is unlimited at any level.
Previously, each phone number had its own daily messaging limit.
Starting October 7, 2025, the limit will become shared across the entire business portfolio — meaning all company numbers will use a single, unified messaging capacity.
A business portfolio is a company entity created in Meta Business Suite under a legal organization that uses the WhatsApp Business API to communicate with customers.
Before (until October 2025)
- Each WhatsApp Business number had its own limit (for example, 1,000 / 10,000 / 100,000 messages per day).
- Message quality, user complaints, and activity affected only that specific number.
Now (after the update)
- The messaging limit is assigned to the entire business portfolio.
- All phone numbers share the same overall limit.
- A newly connected number inherits the portfolio’s existing limit.
- The first-level limit has increased to 2,000 messages per day (previously 1,000).
- Automatic limit upgrades now occur every 6 hours instead of once per day.
- The Flagged status does not reduce the limit, even if the message quality rating drops. Previously, he lowered the limit when users complained about messages.
Important Notes
- If your number was connected before October 7, 2025 and has a 1,000-message limit, you can raise it to 2,000 by connecting a new number within the same business portfolio.
- Although the Flagged status no longer reduces limits, maintaining high message quality is still essential — poor quality may lead to other restrictions or account blocks.
Example
You have 3 numbers in your business portfolio.
Meta has assigned a 10,000-message limit.
All three numbers share this limit — meaning together they can initiate up to 10,000 conversations per day in total.
| Tier | How to get | Possibilities |
| tier-0 | Available immediately after signing up for Facebook Business Manager*. No need to verify the company. | - max 2 numbers in WhatsApp Cloud API; - max 250 outgoing dialogs per day. |
| The business is verified. 1st tier of number rating | Complete company verification on Facebook or initiate high-quality correspondence on behalf of the company with 1,000 unique customers within 7 days. At the same time, the quality of the dialogues must meet the requirements of Facebook* — they are described in the article. | - max 2000 outgoing dialogs per day. |
2d tier of number rating | Start high-quality correspondence on behalf of the company with 1,000 unique clients within 7 days. At the same time, the quality of the dialogues must meet the requirements of Facebook* — they are described in the article. | - max 10 000 of unique outgoing dialogs per day. |
| Green tick. 3d tier of number rating | Start high-quality correspondence on behalf of the company with 5,000 unique clients within 7 days. At the same time, the quality of the dialogues must meet the requirements of Facebook* — they are described in the article. | - max 100 000 of unique outgoing dialogs per day. |
4th tier of number rating | Send messages to 50,000 unique users within 7 days. Maintain high-quality messages. At the same time, the quality of the dialogues must meet the requirements of Facebook* — they are described in the article. | - unlimited number of unique outgoing dialogs per day. |
WhatsApp business account will show an organization's name instead of a phone number after verifying the company or after opening 1,000 conversation sessions with different users within 30 days while maintaining high quality messages.
Business accounts are initially limited to 2 registered company phone numbers, but this limit can be increased to 20. See the article*.
How to control the quantity and quality of dialogs?
1. Go to "WhatsApp Accounts", select the desired account and click "WhatsApp Manager" in the lower right corner.
2. The "Message Limits" tab displays the maximum number of messages that your company can start during the day:
How to upgrade your account
WhatsApp limits the number of incoming dialogs to increase the quality of communication. If users report your messages as spam and lock them, the status of the number will be reduced.
To increase the number status the company needs to double the number of outgoing dialogs and maintain the high quality of messages within 7 days.
Example:
Tier 1 company has sent messages to a total of 1000 of unique users within 7 days. Users did not report and lock messages, and company has obtained tier 2.
WhatsApp requirements:
- Messages should comply with WhatsApp Business Policy and WhatsApp Commerce Policy.
- Messages should meet the recommendations.
- Send messages only to those users who agreed to receive them from your company.
- Personalize messages and provide useful information. Do not send universal messages with greetings or background information.
- Check messages frequency – do not send too many messages to the same customer during a day. Think out the content of a message – it should be informative and brief.
- Make sure users have provided you with a permission to send them notifications created based on recently added templates.