There are 3 categories of templates developed for WhatsApp Business API in ChatApp.
- Authentication - Ability to authenticate users with one-time codes, e.g. during a multi-step login process, account verification, account recovery, account integrity issues
- Marketing - Sending promotions, offers, information, or calls to action to customers. Any correspondence that does not fall under the description of the categories "Services" or "Authentication"
- Utility - Processing specific requests or transactions, sending customers updates on the current transaction, including post-purchase notifications and checks for regular purchases.
Template examples
1. Category: AUTHENTICATION
The Authentication category templates allow companies to verify a user's identity (usually using alphanumeric codes) at various stages of interaction with them:
- when creating a new account;
- when verifying the integrity of an account, accessing it, or restoring it;
- for new or current orders and transactions.
The Authentication category template does not contain URLs, media files, or emoticons. The maximum length is 15 characters.
The templates in this category have strict requirements.
- Using the preset text in the message.
- Optional elements like disclaimer and expiration warnings can be added.
- Setting up a one-time password button to copy the code.
- Template text: Hello! Verification code {{1}}
Type: TEXT
Language: English
2. Category: MARKETING
The Marketing category templates can be very different. They allow companies to achieve a variety of goals, from increasing awareness to increasing sales, etc.
- Template text: Good afternoon, {{1}}, thank you for contacting the company.
Type: TEXT
Language: English
3. Category: Utility
Utility category templates are usually launched as a result of a user's action or request.
In order for a template to be classified as a "Utility", it must meet the following two criteria:
- It should not be advertising, i.e. it should not contain advertising elements and convincing formulations.;
- It must be specifically related to or requested by the user (for example, to relate to his order, account, services, or transactions), or important or critical to the user (for example, to ensure his safety).
- Template text: Your order {{1}} has been confirmed. We will inform you as soon as we send the order
Type: TEXT
Language: English
- Template text: Thank you for confirming the agreement. Now you will receive messages in WhatsApp.
Type: TEXT
Language: English